See why the leading technology sales and marketing innovators love working with Informa TechTarget
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“It’s very easy for me to prove ROI with Priority Engine. In the last quarter, we have had six opportunities directly attributed to Priority Engine.”
Chief Marketing Officer
“Those sales reps who are using Priority Engine are the ones who are hitting 100% of their goals.”
Manager, Sales Development
“The rich, clean, accurate data and insights we get from Priority Engine are unmatched.”
Managing Director and Founder
“We are working with [Informa] TechTarget to execute an integrated approach and influence prospects and buyers across the buying cycle in ecosystems outside of our own.”
Director of Demand Generation
“Our sales teams are thanking us for making the investment in Priority Engine. This tool has vastly improved their effectiveness.”
CEO
Global Market Insight, Inc. forecast that the unified communications market would hit $96 billion by 2023. In markets growing this fast, to stay ahead of competition you must keep delivering more leads and provide the insight necessary to help them close. That was exactly what Derek Gunn, Global Marketing Automation Specialist at Mitel, set out to do.
Global Marketing Automation Specialist
“Cold calling is dead. The more we arm ourselves with data, the more credibility we have. With the help of [Informa] TechTarget’s Priority Engine, we start to understand buying cycles.”
Business Development Manager for EMEA
“By targeting the correct people, we use vendor interest, topic interest and intent signals to create meaningful conversations.”
Sales Development Manager
“We uploaded individual lists from account managers into Priority Engine and directly messaged these people with personalized communications directly from the sales team. Those have been working so well!”
Demand Generation Mgr., International
“With intent data, the levels of engagement from the people in those nurture streams outperform other nurture tracks 3 to 1. We know to deliver the right content at the right time.”
Global Marketing Operations Manager
