Content Creation

Tips, strategies and guidance on content development and marketing and how to map content to the buyer's journey to maximize engagement.

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Studio at Informa TechTarget: 20+ Years Bringing B2B Stories to Life

At Studio by Informa TechTarget, our 100+ specialists elevate your brand throughout the buyer journey, leveraging real-time audience data to create strategic content that captures growth and delivers measurable results. [...]

Content Creation

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Infographic

2025 B2B Content Marketing Predictions

Content Creation

Market Intelligence

Marketing

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White Paper/E-Book

The Invisible Pitch: Crafting Partner Content That Sells When You’re Not There

Content Creation

Partner Marketing

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Virtual Events & Webinars

Creating a Memorable Marketing Message that Lasts
Upcoming Live Date:
 Thursday, August 28, 2025

Content Creation

Demand Generation

Marketing

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Virtual Events & Webinars

ROI Summit EMEA: Navigating the Future of B2B Marketing

ABM

Content Creation

Demand Generation

EMEA

Intent Data

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Virtual Events & Webinars

Webinar Series: The Studio

Content Creation

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Virtual Events & Webinars

Build a Better Webinar: Pre-Recording Segments

Content Creation

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Infographic

Webinars: A key part of pre-purchase research

Content Creation

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Product Sheet

Accelerate Growth With and Through Partners

Content Creation

Demand Generation

Partner Marketing

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Virtual Events & Webinars

B2B Content Brilliance: Volatility’s Return: Pulling Off Reactive Content With Real-Time Data

Content Creation

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Virtual Events & Webinars

Bring Back the Classics: Why Classic Content Captivates Audiences

Content Creation

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Events

Let’s Connect at Outreach Unleash! – South Florida

ABM

Content Creation

Demand Generation

Intent Data

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Video

Meet Informa TechTarget

Content Creation

Demand Generation

Intent Data

Marketing

Sales

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Virtual Events & Webinars

How GenAI Will Impact Your Markets, Buyers and Solutions

Content Creation

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Virtual Events & Webinars

Webinar Series: Build a Better Webinar

Content Creation

Demand Generation

Marketing

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Events

Beyond the Tradeshow Floor: How to Engage B2B Tech Buyers Digitally

ABM

Content Creation

Demand Generation

Intent Data

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Virtual Events & Webinars

Build a Better Webinar: Storytelling & Scripting

Content Creation

Demand Generation

Marketing

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Events

Let’s Connect at Demandbase GO London Summit

ABM

Content Creation

Demand Generation

EMEA

Intent Data

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Blog Post

Book Review – “Personalized: Customer Strategy in the Age of AI”

ABM

Content Creation

Intent Data

Marketing

Sales

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White Paper/E-Book

Educating Customers on GenAI: Using Content to Build Engagement for AI-Enhanced Services

Content Creation

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Infographic

Top 6 B2B Video and Webinar Trends

Content Creation

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White Paper/E-Book

Show, Don’t Tell: Using Customer Testimonials to Strengthen Your Videos

Content Creation

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Video

Informa TechTarget’s BrightTALK: Much More Than a Webinar Platform 

Content Creation

Demand Generation

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White Paper/E-Book

Four Elements of Well-Designed Video

Content Creation

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Virtual Events & Webinars

B2B Content Brilliance. Think Like a Journalist: Finding Great Story Ideas 

Content Creation

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Virtual Events & Webinars

Good, Better, Best: How to Deliver Great Content Marketing Outcomes

Content Creation

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Virtual Events & Webinars

B2B Content Brilliance in Action. The Quality Question: Vendors, Partners and Understanding Your Video Objectives

Content Creation

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Virtual Events & Webinars

Your Roadmap to Driving Conversions with Effective Lead Follow-Up

ABM

Content Creation

Demand Generation

Intent Data

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Virtual Events & Webinars

A Practical Guide to Getting Started with ABM in Partner Marketing

ABM

Content Creation

Demand Generation

Partner Marketing

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Virtual Events & Webinars

Innovation Inside Out: Bringing Buying Groups to Life at Palo Alto Networks

ABM

Content Creation

Demand Generation

Intent Data

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Virtual Events & Webinars

A Spoonful of Trial & Practice: How Collaboration and Partnership Can Produce Integrated Marketing

ABM

Content Creation

Demand Generation

Healthcare Marketing

Intent Data

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Virtual Events & Webinars

What Will Attract Buyers in an AI-Infused Future?

ABM

Content Creation

Demand Generation

Intent Data

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Virtual Events & Webinars

Revenue’s Secret Weapon: Unifying GTM Teams Around Buying Groups and Intent Data

ABM

Content Creation

Demand Generation

Intent Data

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Virtual Events & Webinars

Audience Insights, Impactful Content and Building an Effective Integrated Marketing Campaign

Content Creation

Intent Data

Market Intelligence

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Virtual Events & Webinars

Perfection vs. Scale: Achieving Balance in B2B Video Production

Content Creation

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White Paper/E-Book

A Guide to Better Storytelling in Webinars

Content Creation

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White Paper/E-Book

Delivering on Your Customer Promise: A Guide to Messaging and Content Development

Content Creation

Market Intelligence

Marketing

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Virtual Events & Webinars

B2B Content Brilliance: Classic is Cool: Lessons in Content Marketing

Content Creation

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White Paper/E-Book

Getting the Most ROI Out of Your Webinars

Content Creation

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White Paper/E-Book

Build a Better Webinar: Running Virtual Events

Content Creation

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Virtual Events & Webinars

Reach: Intersections of Intent, Demand & GTM

ABM

Content Creation

Demand Generation

Intent Data

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Video

Reach More Buyers with Your Webinars and Virtual Events

Content Creation

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Video

Keep Webinar Traffic on Your Website with BrightTALK Channel Embed

Content Creation

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Video

Maximize Valuable Touchpoints with Your Audience

Content Creation

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Video

Build a Better Webinar: The Perfect Introduction

Content Creation

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Blog Post

10 Strategic Demand Best Practices for Successful Partnerships

Content Creation

Demand Generation

Intent Data

Partner Marketing

Sales and Marketing Alignment

intent-driven insights

Blog Post

Revolutionizing Content with Intent-Driven Insights

Content Creation

Intent Data

Marketing

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Virtual Events & Webinars

B2B Content Brilliance: Good Design is Good for Business

Content Creation

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White Paper/E-Book

A Short Guide to Aligning Video Content to the Buyer’s Journey

Content Creation

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Virtual Events & Webinars

B2B Content Brilliance: Drive Better Buyer Engagement with Video

Content Creation

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White Paper/E-Book

Building a Sustainable Content Ecosystem

Content Creation

Market Intelligence

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Infographic

How Marketers Can Get the Most ROI Out of Third-Party Research

Content Creation

Market Intelligence

Marketing

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Virtual Events & Webinars

Formulating Content for Your Vertical Environment: How to Avoid Turn & Burn

ABM

Content Creation

Healthcare Marketing

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Virtual Events & Webinars

TechTarget’s ROI Summit EMEA: Achieving Your Full Marketing Potential with Data-Driven Strategies

ABM

Content Creation

Demand Generation

EMEA

Intent Data

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Infographic

Three B2B Video Trends Marketers Should Watch

Content Creation

Content-Webinar-Resource-25

Virtual Events & Webinars

Webinar Series: B2B Content Brilliance

Content Creation

buyer self-education

Blog Post

The Rise of Buyer Self-Education and the Essential Role of Experts

Content Creation

Market Intelligence

Marketing

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Virtual Events & Webinars

Content, Context and the AI-Driven Future

Content Creation

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