See why the leading technology sales and marketing innovators love working with Informa TechTarget
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“Cold calling is dead. The more we arm ourselves with data, the more credibility we have. With the help of [Informa] TechTarget’s Priority Engine, we start to understand buying cycles.”
Business Development Manager for EMEA
“By targeting the correct people, we use vendor interest, topic interest and intent signals to create meaningful conversations.”
Sales Development Manager
“Priority Engine has helped us become more efficient. Our salespeople are now finding real people and making real connections.”
Director of Marketing
“The first impact we saw from our relationship with [Informa] TechTarget was an influx of leads into our database – 20x lead growth month over month. We’re sparking better conversations, increasing webinar attendance and setting more meetings.”
Lead Development Manager
“We uploaded individual lists from account managers into Priority Engine and directly messaged these people with personalized communications directly from the sales team. Those have been working so well!”
Demand Generation Mgr., International
“We’re using Priority Engine to understand the interests of net new accounts and which competitors and alliances are in those accounts. We’re shaping the messaging, content and outreach using TechTarget insights.”
Enterprise Marketing Manager, UKI
“With intent data, the levels of engagement from the people in those nurture streams outperform other nurture tracks 3 to 1. We know to deliver the right content at the right time.”
Global Marketing Operations Manager
“TechTarget provided a good mix of lead gen and brand awareness. We’re running syndication across all the [Informa] TechTarget web properties.”
Director of Marketing, NA
“Priority Engine provides the contact details of people searching for information relative to our solutions right now. You just can’t get that with any other vendor.”
Vice President, EMEA Marketing
“If I didn’t have Priority Engine running this year, I don’t know if we would have hit our lead goal.”
Digital Marketing Manager
