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Secureworks | Cloud, IT Infrastructure & IT Ops

“Through our intent data and our partnership with [Informa] TechTarget, we’re able to measure deal acceleration. In over six months, we’ve seen 32 deals progress specifically through the packaged-up content, the messaging, the info, and the data that we’ve shared with the SDR team or the sales team.”

Andrew Milne

Senior Director of Marketing

Fortinet | Cybersecurity

“In partnering with [Informa] TechTarget, we’ve been able to bring intent insights directly to the product teams showing what people are searching for with what terms. I give credit to [Informa] TechTarget for allowing me say, ‘This is what’s being searched versus the message that we’re trying in the market, so let’s pivot.’”

Martin Lindsay

Senior Director, Growth Marketing

F5 | Cloud, IT Infrastructure & IT Ops

“We use [Informa] TechTarget’s Priority Engine for contact acquisition to tap into new buying centers or expand the footprint of the existing buying centers. The intent we get from [Informa] TechTarget’s Priority Engine is very valuable because we can see what accounts are researching and how many people are active prospects within those accounts.”

Olga Royenko

EMEA Director, Growth Marketing

Proofpoint | Cybersecurity

“Using that combination of 6sense and [Informa] TechTarget’s Priority Engine, we can determine the intent from an account all the way to the contact level allowing us to prioritize our activity and really know who is in-market right here, right now.”

Helen Gillbe

EMEA Demand Generation Director

InterSystems | AI, Analytics & Data Mgmt.

“[Informa] TechTarget revolutionized Enterprise B2B technology marketing when it launched Priority Engine years ago, and it has done it again now for Healthcare. Priority Engine’s clear competitive advantage is its ability to tell us which Healthcare accounts we should review deeper, or prioritize on-demand, by giving us insights into the active research (and researchers) within the organizations.”

Ross Whittaker

Director of North America Marketing

Magna5 | Networking

“With [Informa] TechTarget’s Confirmed Projects™, we have a deeper understanding of the buyer’s needs, which allows us to establish trust and ultimately win more deals.”

Ryan Burns

VP of Marketing

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Citrix | Cloud, IT Infrastructure & IT Ops

“Priority Engine allows for roles across sales, marketing, sales engineering and customer success to see buying and intent signals—and know who and where in the buying cycle they are, based on actual behavior.”

Barry Magee

Director of Business Intelligence

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Cato Networks | Cloud, IT Infrastructure & IT Ops

“We created about 100 net-new opportunities from Priority Engine, which is a great result. The scale and the accuracy of the data that we’re getting from Priority Engine is unmatched.”

Daniel Bleichman

Sr. Manager, Inbound Marketing

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Cisco | Cybersecurity

“BrightTALK is a powerful self-service platform that enables me to easily provide significant value to my customers, partners and Cisco employees.”

Brinqa | Cybersecurity

“BrightTALK is like a magnet. As a lead generation tool, it really helps drive people further down the funnel.”

Troy Vera

Manager, Demand Generation

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