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See why the leading technology sales and marketing innovators love working with Informa TechTarget

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ZeOmega | Vertical Markets

“Informa TechTarget helps us build up our database with the right prospects on the buying team at our key accounts and drive brand awareness over time from multiple channels.”

Gus Orr

Director of Marketing Communications

WhiteHat Security (now BlackDuck) | Cloud, IT Infrastructure & IT Ops

“We needed a partner like BrightTALK to reach audiences that weren’t coming to our website.”

Savina Angel

Director, Demand Generation

Citrix | Cloud, IT Infrastructure & IT Ops

“We’re cold-calling businesses that receive calls all the time … so it’s nice to be able to pinpoint exactly who and what and how [buyers are looking at a solution].”

Patrick Howsare

Territory Manager

ServiceNow | Business Applications & CX

“When our partners run a joint [Informa] TechTarget campaign with ServiceNow, they get more than just leads and downloads – they get valuable insights into who is actively researching relevant solutions.”

Ashley Eikenberry

Director, Partner Marketing, Global Partners & Channel

8x8 | UC & Collaboration

“[With Informa TechTarget] we’re using the intent data to find out who’s interested and who the right contacts are. On top of that, we’re providing our partners with content that specifically speaks to the interest of that customer, and it’s co-branded for the partner.”

Daniel Streeter

Channel Marketing Manager

DataCore | Storage & Data Protection

“As a lead generation tool, what really impresses us is the quality of the leads.”

Sarah Cook

Director, Marketing (Caringo)

Exabeam | Cybersecurity

”From an ROI perspective, BrightTALK continues to perform.“

Christina Phillips

Senior Marketing Operations Manager

Atlassian | Cloud, IT Infrastructure & IT Ops

“It’s really important that we have those director and above level contacts and that we’re able to engage them in our effortsand invite them to some of our roundtables and events. So, the first step is having those contacts in our database, and this is where [Informa] TechTarget has played a critical role for us…. and has been such a fantastic partner to us.”

Preethi Ramanath

Enterprise ABM Team Lead

Shure | Business Applications & CX

“Not only were we able to grow our B2B database by 44% with [Informa] TechTarget, but they delivered high-quality, actively engaged leads, which has been a huge win for us.”

Amy Donahue-Kelley

B2B Performance Marketing Lead

SolarWinds | Data Center & Virtualization

“[Informa TechTarget] is a digital watering hole. We know that our buyers are hanging out [on Informa TechTarget sites], we know that the buying centers are there … we see that audience reach that we don’t have, and access to data that we don’t have inside our own ‘house’.”

Mary Beth Labuda

Head of Digital Technology and Performance Marketing

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