Resources

The latest thought leadership from the leader in tech marketing: Blogs, white papers, videos, customer success stories and more

Filter your sales and marketing content

Topics:
Types:
Apply Filters

Clear All Filters

Browse All Resources

Browse By Topic

Browse By Type

Ownable-Conversations_Webinar-Replay_Resource-Tile

Webinars/Events

Ownable Conversations: Winning with ABM in the Self-Service Era
Upcoming Live Date:
 Thursday, October 30, 2025

ABM

BABW_Storytelling-and-Scripting_Resources-Tile_v2.png

Webinars/Events

Build a Better Webinar: Data Visualization
Upcoming Live Date:
 Wednesday, October 8, 2025

Content Creation

The-State-of-ABM_Resource-Tile

Webinars/Events

The State of ABM: Emerging Trends, Evolving Strategies and Real Secrets of Success
Upcoming Live Date:
 Wednesday, October 1, 2025

ABM

Roadie-Master-Class_Webinar-Replay_Resource-Tile

Virtual Events & Webinars

Sales, Empowered: A Roadie Masterclass in Full-Funnel Campaigns That Win Deals
Upcoming Live Date:
 Thursday, October 9, 2025

Content Creation

Demand Generation

Marketing

graza

Blog Post

Slick Influence: How Graza Built a Beloved Brand Through Culture + Connection

Content Creation

Marketing

Summer marketing

Blog Post

Heat Wave: 3 Best Summer Content Marketing Campaigns of 2025

Content Creation

GettyImages-2172286459

Blog Post

GEO vs. SEO: A Marketer’s Guide to Dual Optimization

Demand Generation

GettyImages-2174583491

Blog Post

How to Optimize Your B2B Virtual Events for Maximum ROI 

Content Creation

Demand Generation

gen z

Blog Post

Gen Z Consumption Habits: 4 Takeaways for B2B Marketers

Content Creation

Reach-2025-Res1000

Virtual Events & Webinars

Reach Virtual Summit: Intent, Demand and the Modern Attention Economy
Upcoming Live Date:
 Wednesday, September 24, 2025

Demand Generation

Intent Data

B2B-Content-Brilliance_Personalized-Better-B2B-for-the-AI-Era_Resource-Tile_with-Play-button.jpg

Webinars/Events

B2B Content Brilliance: Personalized: Better B2B for the AI Era

Marketing

iTT_More-revenue-from fewer-leads-Buying-Groups-for-business-success-Res

White Paper/E-Book

More Revenue from Fewer Leads?! Buying Groups for Business Success

Intent Data

Resources Building Strong MENA Market Momentum, Formulating Your 2026 GTM

Webinars/Events

Building Strong MENA Market Momentum, Formulating Your 2026 GTM

ABM

EMEA

Studio-at-Informa-TechTarget-20+-Years-Bringing-B2B-Stories-to-Life

Video

Studio at Informa TechTarget: 20+ Years Bringing B2B Stories to Life

Content Creation

Content-Marketing-Infographic_Resource-Tile

Infographic

2025 B2B Content Marketing Predictions

Content Creation

Market Intelligence

Marketing

Demand-Gen-Infographic_Resource-Tile

Infographic

2025 B2B Demand Generation Predictions

Demand Generation

Market Intelligence

Marketing

iTT_The-Seven-Sins-of-ABM—Seven-Mistakes-to-Overcome-When-Targeting-Enterprise-Accounts_Res

Infographic

The Seven Sins of ABM: Seven Mistakes to Overcome When Targeting Enterprise Accounts

ABM

Marketing

Rethinking-the-MQL-Replay_Resource-Tile

Virtual Events & Webinars

Rethinking the MQL: The Rise of Buying Group Strategy in ABM
Upcoming Live Date:
 Wednesday, September 3, 2025

ABM

The-Invisible-Pitch-Ebook_Resources-Tile

White Paper/E-Book

The Invisible Pitch: Crafting Partner Content That Sells When You’re Not There

Content Creation

Partner Marketing

Content-Webinar-Resource-25

Virtual Events & Webinars

Creating a Memorable Marketing Message that Lasts

Content Creation

Demand Generation

Marketing

Webinar

Virtual Events & Webinars

Repurpose with Purpose: Turning Events into Always-On ABM Fuel

ABM

TTGT_Three-Data-Driven-Ways-Inbox_Resource-Tile.jpg

Infographic

3 Data-Driven Ways to Break into Your Buyer’s Email Inbox

EMEA

Intent Data

Resource-Future-Of-Marketing-And-Sales-Alignment

Research/Analysis

The Future of Marketing and Sales Alignment

Demand Generation

Sales and Marketing Alignment

Geometric shapes on a wooden background.

Blog Post

Working Together for Channel Success: Key Insights from Canalys/Omdia Analysts

Channel

Market Intelligence

Partner Marketing

4-Intent-Powered-Methods-FRACKING-Infog-Resource

Infographic

Frack the Enterprise: 4 Intent-Powered Methods for Growing ABM Revenue

ABM

Intent Data

Sales

Less-Leads-More-Revenue-Webinar-Replay_Resource-tile

Virtual Events & Webinars

Less Leads. More Revenue. Learning To Love Buying Groups.

Demand Generation

Intent Data

ROI-summit-2025-resource_play

Virtual Events & Webinars

ROI Summit EMEA: Navigating the Future of B2B Marketing

ABM

Content Creation

Demand Generation

EMEA

Intent Data

Priority-Engine-Add-to-SEP_Resource-tile

Video

Fuel Faster Sales Engagement in Outreach and Salesloft with Priority Engine

Intent Data

Studio-resource-tile

Virtual Events & Webinars

Webinar Series: The Studio

Content Creation

How to Craft Effective B2B Email Copy

White Paper/E-Book

How to Craft Effective B2B Email Copy

ABM

BABW_Storytelling-and-Scripting_Resources-Tile_v2.png

Virtual Events & Webinars

Build a Better Webinar: Pre-Recording Segments

Content Creation

Using-Webinar-Drive-ABM-Performance-Resource-V2

Infographic

Using Webinar Series to Drive ABM Performance

ABM

BrightTALK_Webinars-A-key-part-of-pre-purchase-research RESOURCE

Infographic

Webinars: A key part of pre-purchase research

Content Creation

iTT_Media-Consumption-Study-Res

White Paper/E-Book

2025 Media Consumption Study Highlights

Demand Generation

Marketing

iTT_Salesloft-Res

Product Sheet

Informa TechTarget + Salesloft: Build Pipeline Faster with Data-Driven Prospecting

ABM

Intent Data

Sales

iTT_Mapping-B2B-Content-Each-Stage-of-Sales-Funnel-Resource-Tile

Virtual Events & Webinars

Mapping B2B Content to Each Stage of the New Sales Funnel

Demand Generation

Partner-Marketing-Group

Product Sheet

Partner & Channel Services for Every Stage of the Ecosystem Lifecycle

Channel

Partner Marketing

Partner-Marketing-Group

Product Sheet

Accelerate Growth With and Through Partners

Content Creation

Demand Generation

Partner Marketing

Evolve-or-Dissolve-Harnessing-the-Partner-Multiplier-Effect-for-Channel-Survival-rsc-img

White Paper/E-Book

Evolve or Dissolve: Harnessing the Partner Multiplier Effect for Channel Survival

Channel

Partner Marketing

B2B-Content-Brilliance_The-Anatomy-of-a-Killer-Demand-Gen-Email_Resource-tile.jpg

Virtual Events & Webinars

B2B Content Brilliance: The Anatomy of a Killer Demand Gen Email

Demand Generation

Outreach-Better-Together-Solution-Brief-Icon

Product Sheet

Build and Accelerate Pipeline When You Fuel More Intelligent Prospecting with Informa TechTarget

ABM

Intent Data

Sales

Channel-Success-2025-Rsc-img

Events

Working Together for Channel Success, A Peer-to-Peer Networking Event

Channel

EMEA

Marketing

Sales

Sales and Marketing Alignment

cookie-crumble

Blog Post

Beyond Cookieless: The Reign of Contextual and First-Party Power Plays

Advertising

Demand Generation

Intent Data

iTT_Unearthing-Hidden-ABM-Revenue-Reservoirs-Res.png

White Paper/E-Book

Frack the Enterprise: ABM Tactics for Extracting Hidden ROI

ABM

Intent Data

Sales

How-Intent-Data-AI-Helps-You_Webinar-Replay_Resource-Tile

Virtual Events & Webinars

How Intent Data + AI Helps You Market and Sell Better

Intent Data

Sales

Content-Webinar-Resource-Volatility’s Return-2025-PLAY

Virtual Events & Webinars

B2B Content Brilliance: Volatility’s Return: Pulling Off Reactive Content With Real-Time Data

Content Creation

Four-Tips-to-Get-Started-on-your-Intent-Journey_Resource-Tile.jpg

Infographic

Four Tips to Get Started on Your Intent Journey

Intent Data

Bring-Back-the-Classics_Resource-Tile.png

Virtual Events & Webinars

Bring Back the Classics: Why Classic Content Captivates Audiences

Content Creation

ITT-ABM-Summit-2025-Res

Virtual Events & Webinars

New-School ABM: Concrete Solutions for Busted Tactics

ABM

6sense-Inspire-UK-2025-rsc-img

Events

Let’s Connect at 6sense Inspire UK

Demand Generation

EMEA

Intent Data

Marketing

Sales

iTT-Nothing-Works-Anymore-Res-384×320

Virtual Events & Webinars

Nothing Works Anymore: Why B2B and ABM Need a New Playbook

ABM

Resources-Outreach UnleashSouth Florida

Events

Let’s Connect at Outreach Unleash! – South Florida

ABM

Content Creation

Demand Generation

Intent Data

Informa-TechTarget-Helps-Partner-and-Channel-Leaders-Accelerate-Partner-Led-Growth–Res-384×320-r1

Video

Informa TechTarget Helps Partner and Channel Leaders Accelerate Partner-Led Growth

Channel

Intent Data

Partner Marketing

Meet-Informa-TechTarget-Res-384×320

Video

Meet Informa TechTarget

Content Creation

Demand Generation

Intent Data

Marketing

Sales

How-GenAI-Impact-Markets-Resource-Tile

Virtual Events & Webinars

How GenAI Will Impact Your Markets, Buyers and Solutions

Content Creation

6sense-integration

Product Sheet

Generate More Pipeline and Revenue from Your ABM Investments with 6sense + Informa TechTarget

ABM

Intent Data

Demandbase-Account-Based-Advertising-Virtual-Event_Resources-Tile

Virtual Events & Webinars

Mastering Account-Based Advertising

ABM

Contact Sales
Contact Sales
Conversion Pixel