Resources

The latest thought leadership from the leader in tech marketing: Blogs, white papers, videos, customer success stories and more

Filter your sales and marketing content

Topics:
Types:
Apply Filters

Clear All Filters

Browse All Resources

Browse By Topic

Browse By Type

Melinda

Blog Post

Analyst Q&A: What Security Vendors Should Get Right This Cybersecurity Awareness Month

Market Intelligence

Demandbase-Go-NYC_Event-Resources-Tile

Events

Meet Us at Demandbase GO NYC 2026
Upcoming Live Date:
 Tuesday, October 20, 2026

Demand Generation

Intent Data

iTT-The-New-Cybersecurity-Demand_Reality-RESOURCE

Research/Analysis

The New Cybersecurity Demand Reality

Demand Generation

Omdia-The-New-Customer-Journey_Webinar_Resource-Tile

Virtual Events & Webinars

The New Customer Journey: Critical Moments Partner Marketers Need to Influence
Upcoming Live Date:
 Wednesday, October 21, 2026

Partner Marketing

CW60-RESOURCE

Events

Computer Weekly 60th Anniversary

EMEA

Market Intelligence

buyer-intelligence-fix-gtm-better-intent-data

Blog Post

Your GTM Stack Got Smarter. Your Data Didn’t.

ABM

Demand Generation

Intent Data

Sales and Marketing Alignment

unknown-buyers-known-intent-data

Blog Post

The Return of the Known Buyer

ABM

Demand Generation

Intent Data

Market Intelligence

Marketing

Sales and Marketing Alignment

iTT-LeanData-Dinner-Event-6sense-Breakthrough_Resource-Tile

Events

Informa TechTarget and LeanData Dinner at 6sense Breakthrough 2026

ABM

Intent Data

iTT-6Sense-zbreakthrough-RESOURCE

Events

Meet Us at 6sense Breakthrough 2026

ABM

Intent Data

UD-Unifying-Demand_Generation-Infographic-RESOURCE

Infographic

Unify Brand, Content, and Data in 6 Steps

Demand Generation

iTT-Forrester-Reprint-Give-Your-Content-Measure-RESOURCE

Research/Analysis

Give Your Content Measurement an AI Upgrade

Content Creation

iTT-Lessons-From-The-Newsroom-RESOURCE-PLAY (1)

Virtual Events & Webinars

Lessons from the Newsroom: Building Trust, Authority & Credibility

Demand Generation

EMEA

iTT_The-Missing-Multiplier_Sherpa-ebook-RESOURCE

White Paper/E-Book

The Missing Multiplier

Partner Marketing

253K+-Opportunities-Analyzed-Infographic_resource tile

Infographic

253K+ Opportunities, Analyzed: Display Advertising Closes More Deals

Advertising

iTT-Become-the-Brand-AI-Recommends-Infographic_RESOURCE

Infographic

Become the Brand AI Recommends

Content Creation

Demandbase-Workshop-Dallas_Resource-Tile

Events

Earn Your AI in ABM Essentials Certification in Dallas

ABM

Before-the-Shortlist-Webinar_Resource-Tile

Virtual Events & Webinars

Before the Shortlist: How B2B Marketers Build Buyer Preference

Demand Generation

How classic content scales production

Blog Post

Drowning in Requests? How Classic Content Scales Production Without Adding Headcount.

Content Creation

Integrated Marketing

The (AI) Authority Gap: Why Strong B2B Brands Go Missing in LLM Answers

Blog Post

The (AI) Authority Gap: Why Strong B2B Brands Go Missing in LLM Answers

Content Creation

Demand Generation

OpsStars-2026_Resources-Tile

Events

Meet Us at OpsStars 2026

Intent Data

fix-declining-b2b-marketing-pipeline

Blog Post

4 Forces Killing Your Pipeline (And How to Fight Back)

Demand Generation

Marketing

Mind-The-Gap-Webinar-Series-RESOURCE_new

Virtual Events & Webinars

Mind the Gap: Webinar Series

Content Creation

Mind-The-Gap-Webinar-EP3-RESOURCE-new

Virtual Events & Webinars

The Authority Gap: Building Memory That Scales Beyond Human Recall 
Upcoming Live Date:
 Wednesday, November 4, 2026

Content Creation

Mind-The-Gap-Webinar-EP2-RESOURCE-new

Virtual Events & Webinars

The Recall Gap: Why Your Best Leads Keep Forgetting You Exist
Upcoming Live Date:
 Wednesday, October 14, 2026

Content Creation

Mind-The-Gap-Webinar-EP1-RESOURCE-new

Virtual Events & Webinars

The 48-Hour Rule: Synchronizing Your Content Clock with Buyer Reality

Content Creation

Unified-Demand-Framework-for-Partner-Marketing-Res

Virtual Events & Webinars

The Unified Demand Framework for Partner Marketing

Partner Marketing

ITT-The-B2B-AI-Authority-Index-Res

White Paper/E-Book

Closing the Gap Between Brand and AI Authority

Content Creation

iTT_Forrester-B2B-Summit-Singapore-RESOURCE

Events

Meet us at Forrester AI Summit Singapore

APAC

Demand Generation

Intent Data

Marketing

Black-Hat-USA-Event_Resource-Tile

Events

Join Informa TechTarget at Black Hat USA 2026

Market Intelligence

B2B-AI-Authority-Index_Resource-Tile

Interactive

The B2B AI Authority Index: See Where You Stand

Content Creation

Demand Generation

iTT_SPARK Matrix 2026 Resource

Research/Analysis

SPARK Matrix™ for Intent-Led Account Based Revenue Platforms, 2026

ABM

Intent Data

Strata_Austin_Share

Events

STRATA Austin 2026: Elevate Your Go-to-Market Strategy

ABM

Content Creation

Demand Generation

Integrated Marketing

Intent Data

Market Intelligence

Marketing

Partner Marketing

Partner Activation Gap

Blog Post

Why AI Alone Won’t Close the Partner Activation Gap

Partner Marketing

Buying-Group-Intelligence-RESOURCE-aPLAY

Virtual Events & Webinars

Buying Group Intelligence: How CyberArk Surged Enterprise Sales

Demand Generation

Sales and Marketing Alignment

Strata_Dubai_Share

Events

STRATA Dubai 2026: Where the MENA Region’s B2B Marketing Community Comes Together

ABM

Content Creation

Demand Generation

EMEA

Integrated Marketing

Intent Data

Market Intelligence

Marketing

professional-b2b-video-webinar-community

Blog Post

Why Your Webinar Platform Isn’t Driving Pipeline (And What to Do About It)

Content Creation

Demand Generation

Red-Hat-Resources-Tile

Case Study

How Red Hat Leverages Informa TechTarget’s Audience and Insights for Vertical Campaign Excellence

ABM

Demand Generation

UD-Unifying-Demand_Generation-BigRock-RESOURCE

White Paper/E-Book

Unifying Demand Generation: The Only Way to Outwit Disruption and Drive More Marketing-Influenced Revenue in the AI Age

Demand Generation

Audience-Snapshots-Resource

Research/Analysis

ROI-amplifying Audience Reports Made for Marketers

Content Creation

Market Intelligence

Marketing

The-B2B-AI-Authority-Index-Res

Virtual Events & Webinars

The B2B AI Authority Index: How to Win Customers and Influence LLMs

Content Creation

Search-Disrupted_Resource-Tile

Virtual Events & Webinars

Search, Disrupted: Demystifying GEO for the Zero-Click Shift

Content Creation

Frost-Radar_Resource-Tile

Report

Frost Radar™: Account-Based Marketing Platforms, 2025

ABM

Vendor-Selection-Matrix Resource-Tile

Report

Vendor Selection Matrix™: Revenue Marketing Automation, 2025

Demand Generation

what-it-takes-to-get-AI-citations-B2B-marketing

Blog Post

What Does it Take to Get Cited By AI?

Content Creation

Demand Generation

Emerging-Innovations_Webinar-Replay-Resources-Tile

Virtual Events & Webinars

Emerging Innovations: Demand Gen Trends for Partner Marketers

Demand Generation

Partner Marketing

Dell-2x-3x-CaseStudy-Resource-1

Virtual Events & Webinars

Dell Technologies: 2X Higher Lead-to-Order Conversion, 3X Higher ROAS

Demand Generation

Dentsu-Case-Study_Resources-Tile

Virtual Events & Webinars

Informa TechTarget and Dentsu B2B: Partnering to Drive Full Funnel Success and Quality Pipeline

Demand Generation

The-Content-Marketers-Guide-to-High-Impact-Animation-Res

Virtual Events & Webinars

The Content Marketer’s Guide to High-Impact Animation

Content Creation

ABCs-Driving-Demand_Webinar-Replay_Resources-Tile

Virtual Events & Webinars

The ABCs of Driving Demand: ABM + Brand + Content Marketing

ABM

Demand Generation

human-buyers-AI-machine-influencers-B2B-marketing

Blog Post

3 Forrester B2B Summit 2026 Takeaways Every Marketer Needs Before Q4

Content Creation

Demand Generation

SPARK Matrix 2025 Resource

Research/Analysis

SPARK Matrix™ for Event Experience Platforms, Q4 2025

Demand Generation

Marketing-pipeline-unified-demand-generation

Blog Post

Unifying Demand Generation: The Path to More Revenue in the AI Age

Demand Generation

Intent Data

Mindset-Match-Trusted-Context-Increase-Attention-RESOURCE-PLAY

Virtual Events & Webinars

Mindset Match: How Trusted Context Increases Advertising Attention

Advertising

AI-Playbook-Building-Visibility-RESOURCE-PLAY

Virtual Events & Webinars

The AI Playbook: Building Visibility in an AI-Driven Buyer Journey

Content Creation

SEO

B2B-Marketing-Disrupted_Webinar-Replay-Resources-Tile

Virtual Events & Webinars

B2B Marketing, Disrupted: The Future of Demand Gen

Demand Generation

From-Invisible-to-Influenial_Webinar_Resources-Tile

Virtual Events & Webinars

From Invisible to Influential: Engaging AI-Powered B2B Buyers

Demand Generation

PMV-Turning-Chaos-into-Clarity-Res

Virtual Events & Webinars

Partner Marketing Visionaries: Turning Chaos into Clarity: How B2B Teams Can Plan and Execute Partner Revenue with Precision

Partner Marketing

Contact Sales
Contact Sales
© 2026 TechTarget, Inc. d/b/a Informa TechTarget. All rights reserved. This website is owned and operated by Informa TechTarget, part of a global network that informs, influences and connects the world’s technology buyers and sellers. All copyright resides with them. Informa TechTarget’s address is 275 Grove St. Newton, MA 02466. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales.
Conversion Pixel