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iTT_Seeding-More-Demand-to-Grow-More-Buying-Groups-Res

White Paper/E-Book

Seeding More Demand to Grow More Buying Groups

Demand Generation

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Infographic

2026 EMEA B2B Marketing Predictions

EMEA

Marketing

iTT_TheCaseforContentMarketing_IntentData-Res (1)

White Paper/E-Book

The Case for Content Marketing Driven by Person-Level Intent Data

Content Creation

PMV-Kickflip-Your-ABM-Busted to-Boosted-in-the-Marketplace-Res

Virtual Events & Webinars

Partner Marketing Visionaries: Kickflip Your ABM
Upcoming Live Date:
 Thursday, March 12, 2026

Partner Marketing

2026-B2B-Demand-Generation-Predictions_Infographic_Resource-Tile

Infographic

2026 B2B Demand Generation Predictions

Demand Generation

Intent Data

Marketing

2026-B2B-Content-Marketing-Predictions_Infographic_Resource-Tile

Infographic

2026 B2B Content Marketing Predictions

Content Creation

Marketing

iTT_Dubai-Event-Breakfast_Feb2026-Resource-Tile

Events

Decoding 2026: Marketing Myths and Realities

EMEA

Marketing

b2b-demand-generation-guide-r1

Essentials

The Complete Guide to B2B Demand Generation: Strategies, Content and Best Practices for Modern Marketers

Demand Generation

ABM-Problem-Lack-of-Trust_Webinar-Replay_Resource-Tile

Virtual Events & Webinars

Your Problem Might Not Be Targeting. It’s Lack of Trust.

ABM

iTT_4-Opportunities-for-Strategic-Impact-with-Personalization-Res

Infographic

4 Opportunities for Strategic Impact with Personalization

Demand Generation

gary-katie-interview-noplay

Blog Post

Building Trust in an AI-Driven World: Insights for B2B Marketers

Marketing

A-High-Level-Guide-to-B2B-Personalization-in-the-AI-Era-Res

White Paper/E-Book

A High-Level Guide to B2B Personalization in the AI Era

Demand Generation

PMV-Partner-Marketers-Guide-to-Intent-Data_Resource-Tile

Virtual Events & Webinars

Partner Marketing Visionaries: The Partner Marketer’s Guide to Intent Data

Intent Data

Partner Marketing

PMV-Winning-the-B2B-Attention-Battle_Resource-Tile

Virtual Events & Webinars

Partner Marketing Visionaries: Winning the B2B Attention Battle: AI-Enhanced Partner Demand Strategies

Demand Generation

Partner Marketing

2026-B2B-Predictions_Webinar-Series_Resource-Tile

Virtual Events & Webinars

Webinar Series: 2026 B2B Marketing and Sales Predictions

Content Creation

Demand Generation

Marketing

Sales

2026-B2B-APAC-Sales-Marketing-Predictions_Webinar-Series_Resource-Tile

Virtual Events & Webinars

2026 APAC B2B Marketing and Sales Predictions

APAC

Marketing

Sales

AI-vs-Audiences_Webinar-Replay-Resources-Tile

Virtual Events & Webinars

AI vs. Audiences: GTM Strategy and Tooling in the Attention Economy

Content Creation

Zero-Click-Rising-REPLAY_RESOURCE

Virtual Events & Webinars

Zero Click Rising? Trust-Building Approaches for Growing Influence

Content Creation

Resource_Introducing Informa TechTarget Portal

Product Sheet

Introducing Informa TechTarget Portal

Intent Data

iTT_Breaking-Out-of-Business-as-Usual_Four-Sales-Tactics-to-Drive-Results-Res

Infographic

Breaking Out of Business as Usual: Four Sales Tactics to Drive Results

Intent Data

Sales

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Virtual Events & Webinars

2026 B2B Content Marketing Predictions

Content Creation

Marketing

2026-B2B-Content-Demand-Gen-Predictions_Webinar-Series_Resource-Tile

Virtual Events & Webinars

2026 B2B Content and Demand Generation Predictions

Content Creation

Demand Generation

2026-B2B-Demand-Generation-Predictions_Webinar-Series_Resource-Tile

Virtual Events & Webinars

2026 B2B Demand Generation Predictions

Demand Generation

2026-B2B-EMEA-Sales-Marketing-Predictions_Webinar-Series_Resource-Tile

Virtual Events & Webinars

2026 EMEA B2B Marketing and Sales Predictions

EMEA

Marketing

Sales

iTT-Definitive-Guide-to-BrandtoDemand-Res (1)

White Paper/E-Book

Definitive Guide to Brand-to-Demand Marketing

Content Creation

Demand Generation

resource-tile-buyers-journey

Report

Buyer’s Journey Intent Data Visualization: Direct Access to the Active Buying Teams in Your Space

Intent Data

Market Intelligence

Branded-Demand-Playbook-The-Practical-Way-Res

Virtual Events & Webinars

Branded Demand Playbook: The Practical Way Forward into 2026

Content Creation

Demand Generation

Future-of-Content-Marketing-Res

Virtual Events & Webinars

The Future of Content Marketing in an AI-Driven World

Content Creation

Marketing

Bluescape-rsc-img

Events

Come see us at Forrester’s B2B Summit APAC 2025

Intent Data

Resources Lets Connect at ABM Global Conference

Events

Let’s Connect at ABM Global Conference

Content Creation

Demand Generation

Create-Engage-Convert-Rebrand-RESOURCE

Virtual Events & Webinars

Create, Engage, Convert: The Brand-to-Demand Playbook

Content Creation

Reach-2025-Competing-on-PersonalizationSessions-Res

Virtual Events & Webinars

Competing on Personalization

Demand Generation

Marketing

HamsterWheel-RESOURCE.jpg

White Paper/E-Book

The Business Reasons to Move Beyond MQLs Towards Buying Groups

Demand Generation

Insight-Resources-Tile_v1

Case Study

How Insight Accelerates Campaigns with Intent Data from Informa TechTarget’s Market Monitor

Content Creation

Intent Data

Laptop showing Informa TechTarget Portal

Blog Post

Informa TechTarget Portal, Your Gateway to GTM Success In the Attention Economy

Intent Data

Marketing

Sales

Trust-Advantage-Webinar-Replay-Resources-Tile

Virtual Events & Webinars

The Trust Advantage: Content Strategy at the Intersection of Innovation & Expertise

Content Creation

PMV-Practical-Guide-Started-ABM-Webinar-Replay-Resources-Tile

Virtual Events & Webinars

Partner Marketing Visionaries: A Practical Guide to Getting Started with ABM in Partner Marketing

ABM

Partner Marketing

Reach-2025-Demand-Isnt-Built-in-DaySessions-Res

Virtual Events & Webinars

Demand Isn’t Built in a Day: How Content Can Fuel the Long Game

Content Creation

Demand Generation

Marketing

Reach-2025-Regional–Content-Strategies-Sessions-Res

Virtual Events & Webinars

Regional Content Strategies in the Age of AI

APAC

Content Creation

Marketing

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Virtual Events & Webinars

Your Roadmap to Driving Conversions with Effective Lead Follow-Up

Demand Generation

Reach-2025-Building-Trust-with-B2BSessions-Res

Virtual Events & Webinars

Building Trust with B2B Tech Buyers to Turn Attention into Influence

Content Creation

Marketing

PMV-Turning-Chaos-into-Clarity-Res

Virtual Events & Webinars

Partner Marketing Visionaries: Turning Chaos into Clarity: How B2B Teams Can Plan and Execute Partner Revenue with Precision

Partner Marketing

Reach-2025-Marketing-Speed-of-StartupSessions-Res

Virtual Events & Webinars

Marketing at the Speed of Startup: How to Scale Effectively from Zero to Hero

Marketing

Sales and Marketing Alignment

iTT_Unlocking-ROI-from-Intent-Using-Intent-for-Content-That-Connects-Res

White Paper/E-Book

Unlocking ROI from Intent: Using Intent for Content That Connects

Content Creation

Intent Data

PMV-Charting_Partner-Led_Growth-Res

Video

How Partner Marketers Can Make Tactical Shifts for Partner-Led Growth

Partner Marketing

Marketbridge-Case-Study-Resources-Tile

Case Study

High-Growth Security Startup Accelerates Demand in a Highly Competitive Market

Intent Data

11x-Better-Prospect-Engagement-RESOURCE

Virtual Events & Webinars

11x Better Prospect Engagement: How Schneider Electric Wins More with Intent Data

Intent Data

Bluescape-rsc-img

Events

Come see us at Forrester’s B2B Summit EMEA 2025

Intent Data

Perpetual-Idea-Machine_Webinar_Resource-Tile

Virtual Events & Webinars

Perpetual Idea Machine: Square’s Audience-Centric Approach to Predicting Trends on a Global Scale

Content Creation

Marketing

Priority-Engine-Database

Product Sheet

Improve GTM Efficiency, Uncover and Influence Key Buying Group Members, and Build Pipeline Faster

Demand Generation

Intent Data

Lead-Generation-Funnel

Product Sheet

Intent Data for Sales is the Fastest Path to the Deal

Intent Data

Sales

Portal-Promo-Video_Resource-Tile_v1

Video

Informa TechTarget Portal: Unified GTM intelligence. From R&D to ROI.

Intent Data

Lead-Generation-Funnel

Product Sheet

Confidently Identify, Influence and Convert More In-Market Accounts with Informa TechTarget’s Account Intent Feeds™

Intent Data

iTT_AI-SDRs_A-Case-for-Humans-in-Your-Prospecting-Loop-Res

Infographic

AI SDRs: A Case for Humans in Your Prospecting Loop?

Sales

Cloud-Repatriation-Strategies-Empowering-Partner-Marketing-Success-in-the-Hybrid-Era-rsc-img

Events

Cloud Rebalancing Strategies: Empowering Partner Marketing Success in the Hybrid Era

Partner Marketing

BrightTALK–Transforming-Your-Audience-Connection

Video

BrightTALK: Transforming Your Audience Connection

Content Creation

Content-Brilliance-Good-Design-Good-Business-RESOURCE-PLAY

Virtual Events & Webinars

B2B Content Brilliance: Good Design is Good for Business

Content Creation

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