Demand Generation

Data-driven research and tactics to find, engage and convert demand in your market.

Events

STRATA Austin 2026: Elevate Your Go-to-Market Strategy

September 22, 2026, Westin Domain, Austin, TX

Upcoming Live Date:
 Tuesday, September 22, 2026

ABM

Content Creation

Demand Generation

Integrated Marketing

Intent Data

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Buying-Group-Intelligence-RESOURCE-aPLAY

Virtual Events & Webinars

Buying Group Intelligence: How CyberArk Surged Enterprise Sales
Upcoming Live Date:
 Thursday, August 27, 2026

Demand Generation

Sales and Marketing Alignment

Strata_Dubai_Share

Events

STRATA Dubai 2026: Where the MENA Region’s B2B Marketing Community Comes Together
Upcoming Live Date:
 Tuesday, September 15, 2026

ABM

Content Creation

Demand Generation

EMEA

Integrated Marketing

Intent Data

Market Intelligence

Marketing

professional-b2b-video-webinar-community

Blog Post

Why Your Webinar Platform Isn’t Driving Pipeline (And What to Do About It)

Content Creation

Demand Generation

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Case Study

How Red Hat Leverages Informa TechTarget’s Audience and Insights for Vertical Campaign Excellence

ABM

Demand Generation

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White Paper/E-Book

Unifying Demand Generation: The Only Way to Outwit Disruption and Drive More Marketing-Influenced Revenue in the AI Age

Demand Generation

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Report

Vendor Selection Matrix™: Revenue Marketing Automation, 2025

Demand Generation

what-it-takes-to-get-AI-citations-B2B-marketing

Blog Post

What Does it Take to Get Cited By AI?

Content Creation

Demand Generation

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Virtual Events & Webinars

Emerging Innovations: Demand Gen Trends for Partner Marketers
Upcoming Live Date:
 Tuesday, August 18, 2026

Demand Generation

Partner Marketing

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Virtual Events & Webinars

Dell Technologies: 2X Higher Lead-to-Order Conversion, 3X Higher ROAS

Demand Generation

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Virtual Events & Webinars

Informa TechTarget and Dentsu B2B: Partnering to Drive Full Funnel Success and Quality Pipeline

Demand Generation

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Virtual Events & Webinars

The ABCs of Driving Demand: ABM + Brand + Content Marketing
Upcoming Live Date:
 Thursday, August 13, 2026

ABM

Demand Generation

human-buyers-AI-machine-influencers-B2B-marketing

Blog Post

3 Forrester B2B Summit 2026 Takeaways Every Marketer Needs Before Q4

Content Creation

Demand Generation

SPARK Matrix 2025 Resource

Research/Analysis

SPARK Matrix™ for Event Experience Platforms, Q4 2025

Demand Generation

Marketing-pipeline-unified-demand-generation

Blog Post

Unifying Demand Generation: The Path to More Revenue in the AI Age

Demand Generation

Intent Data

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Report

The Impact of AI-Powered Search on the Intent Data Market

Demand Generation

Intent Data

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Virtual Events & Webinars

B2B Marketing, Disrupted: The Future of Demand Gen

Demand Generation

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Virtual Events & Webinars

From Invisible to Influential: Engaging AI-Powered B2B Buyers

Demand Generation

iTT_Winning-Buying-Teams-Cultivating-Trust-to-Drive-Pipeline-Res

White Paper/E-Book

Winning Buying Teams: Cultivating Trust to Drive Pipeline

Demand Generation

iTT_Building-an-Authoritative-Brand-Infobrief-UD-RESOURCE

Infographic

Becoming a Trusted Brand That Drives More Demand

Demand Generation

Bridge

Virtual Events & Webinars

Unified Demand: Rewriting the Demand Gen Playbook

Demand Generation

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Product Sheet

Why Industry and Vertical Success Hinges on Hyper-Relevant Content

Content Creation

Demand Generation

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Virtual Events & Webinars

Winning Buyers Before the Shortlist: Trust-Building Lessons from 7M Buying Signals

Demand Generation

Beyond-The-Message-REPLAY_RESOURCE-PLAY

Virtual Events & Webinars

Beyond the Message: Building Trust Signals in B2B Networks

Demand Generation

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Blog Post

GEO vs. SEO: A Marketer’s Guide to Dual Optimization

Demand Generation

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Virtual Events & Webinars

Competing on Personalization

Demand Generation

iTT_Cybersecurity_Buying_Teams-Res

White Paper/E-Book

Cybersecurity Buying Teams: Build Trust Now to Build Pipeline Going Forward

Demand Generation

Intent Data

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Virtual Events & Webinars

Content Crowdsourcing: Using Market Intent Signals to Fuel Your Content Strategy

Content Creation

Demand Generation

Intent Data

Lead-Generation-Funnel

Product Sheet

Drive Marketing Influenced Revenue with Informa TechTarget

Demand Generation

iTT_ABCs for Unified B2B Demand in 2026-Res

Infographic

ABCs for Unified B2B Demand in 2026

Demand Generation

iTT_B2B-Marketing-Disrupted-Demands-Path-Forward-Res-R2-@2x

Virtual Events & Webinars

B2B Marketing, Disrupted: Demand’s Path Forward

Demand Generation

iTT_Seeding-More-Demand-to-Grow-More-Buying-Groups-Res

White Paper/E-Book

Seeding More Demand to Grow More Buying Groups

Demand Generation

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Infographic

2026 B2B Demand Generation Predictions

Demand Generation

Intent Data

Marketing

b2b-demand-generation-guide-r1

Essentials

The Complete Guide to B2B Demand Generation: Strategies, Content and Best Practices for Modern Marketers

Demand Generation

iTT_4-Opportunities-for-Strategic-Impact-with-Personalization-Res

Infographic

4 Opportunities for Strategic Impact with Personalization

Demand Generation

A-High-Level-Guide-to-B2B-Personalization-in-the-AI-Era-Res

White Paper/E-Book

A High-Level Guide to B2B Personalization in the AI Era

Demand Generation

PMV-Winning-the-B2B-Attention-Battle_Resource-Tile

Virtual Events & Webinars

Partner Marketing Visionaries: Winning the B2B Attention Battle: AI-Enhanced Partner Demand Strategies

Demand Generation

Partner Marketing

2026-B2B-Predictions_Webinar-Series_Resource-Tile

Virtual Events & Webinars

Webinar Series: 2026 B2B Marketing and Sales Predictions

Content Creation

Demand Generation

Marketing

Sales

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Virtual Events & Webinars

2026 B2B Content and Demand Generation Predictions

Content Creation

Demand Generation

2026-B2B-Demand-Generation-Predictions_Webinar-Series_Resource-Tile

Virtual Events & Webinars

2026 B2B Demand Generation Predictions

Demand Generation

iTT-Definitive-Guide-to-BrandtoDemand-Res (1)

White Paper/E-Book

Definitive Guide to Brand-to-Demand Marketing

Content Creation

Demand Generation

Branded-Demand-Playbook-The-Practical-Way-Res

Virtual Events & Webinars

Branded Demand Playbook: The Practical Way Forward into 2026

Content Creation

Demand Generation

HamsterWheel-RESOURCE.jpg

White Paper/E-Book

The Business Reasons to Move Beyond MQLs Towards Buying Groups

Demand Generation

Reach-2025-Demand-Isnt-Built-in-DaySessions-Res

Virtual Events & Webinars

Demand Isn’t Built in a Day: How Content Can Fuel the Long Game

Content Creation

Demand Generation

Marketing

Your_Roadmap_to_Driving_Conversation_with_Effective_Lead_Follow-Up_Resource

Virtual Events & Webinars

Your Roadmap to Driving Conversions with Effective Lead Follow-Up

Demand Generation

Priority-Engine-Database

Product Sheet

Improve GTM Efficiency, Uncover and Influence Key Buying Group Members, and Build Pipeline Faster

Demand Generation

Intent Data

How-To-Boost-Your-Lead-Gen-ID-_RESOURCE

White Paper/E-Book

How to Boost Your Lead Generation: 21 High-Performing Campaigns

Demand Generation

iTT_More-revenue-from fewer-leads-Buying-Groups-for-business-success-Res

White Paper/E-Book

Building Trust in B2B in the Age of Skepticism

Content Creation

Demand Generation

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Virtual Events & Webinars

Sales, Empowered: A Roadie Masterclass in Full-Funnel Campaigns That Win Deals

Content Creation

Demand Generation

Marketing

GettyImages-2174583491

Blog Post

How to Optimize Your B2B Virtual Events for Maximum ROI 

Content Creation

Demand Generation

Reach-2025-Res1000

Virtual Events & Webinars

Reach Virtual Summit: Intent, Demand and the Modern Attention Economy

Demand Generation

Intent Data

Demand-Gen-Infographic_Resource-Tile

Infographic

2025 B2B Demand Generation Predictions

Demand Generation

Market Intelligence

Marketing

Woman jumping on broken pink block stacks

Blog Post

Closing the Consumption Gap: How Marketers Can Propel Interest Into Action

Content Creation

Demand Generation

Marketing

Content-Webinar-Resource-25

Virtual Events & Webinars

Creating a Memorable Marketing Message that Lasts

Content Creation

Demand Generation

Marketing

Less-Leads-More-Revenue-Webinar-Replay_Resource-tile

Virtual Events & Webinars

Less Leads. More Revenue. Learning To Love Buying Groups.

Demand Generation

Intent Data

ROI-summit-2025-resource_play

Virtual Events & Webinars

ROI Summit EMEA: Navigating the Future of B2B Marketing

ABM

Content Creation

Demand Generation

EMEA

Intent Data

iTT_Media-Consumption-Study-Res

White Paper/E-Book

2025 Media Consumption Study Highlights

Demand Generation

Marketing

Silent Syntax – Translucent AI Symbol and Speech Bubble in Minimal Digital Space

Blog Post

Content Marketing in a Zero-Click World: New Rules of Engagement

Content Creation

Demand Generation

Marketing

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