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The latest thought leadership from the leader in tech marketing: Blogs, white papers, videos, customer success stories and more

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White Paper/E-Book

Unifying Demand Generation: The Only Way to Outwit Disruption and Drive More Marketing-Influenced Revenue in the AI Age

Demand Generation

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Research/Analysis

ROI-amplifying Audience Reports Made for Marketers

Content Creation

Market Intelligence

Marketing

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STRATA Austin 2026: Elevate Your Go-to-Market Strategy
Upcoming Live Date:
 Tuesday, September 22, 2026

ABM

Content Creation

Demand Generation

Integrated Marketing

Intent Data

Market Intelligence

Marketing

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Events

STRATA Austin 2026: Elevate Your Go-to-Market Strategy
Upcoming Live Date:
 Tuesday, September 22, 2026

ABM

Content Creation

Demand Generation

Integrated Marketing

Intent Data

Market Intelligence

Marketing

Partner Marketing

Partner Activation Gap

Blog Post

Why AI Alone Won’t Close the Partner Activation Gap

Partner Marketing

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Virtual Events & Webinars

Buying Group Intelligence: How CyberArk Surged Enterprise Sales
Upcoming Live Date:
 Thursday, August 27, 2026

Demand Generation

Sales and Marketing Alignment

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Events

STRATA Dubai 2026: Where the MENA Region’s B2B Marketing Community Comes Together
Upcoming Live Date:
 Tuesday, September 15, 2026

ABM

Content Creation

Demand Generation

EMEA

Integrated Marketing

Intent Data

Market Intelligence

Marketing

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Blog Post

Why Your Webinar Platform Isn’t Driving Pipeline (And What to Do About It)

Content Creation

Demand Generation

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Case Study

How Red Hat Leverages Informa TechTarget’s Audience and Insights for Vertical Campaign Excellence

ABM

Demand Generation

UD-Unifying-Demand_Generation-BigRock-RESOURCE

White Paper/E-Book

Unifying Demand Generation: The Only Way to Outwit Disruption and Drive More Marketing-Influenced Revenue in the AI Age

Demand Generation

Audience-Snapshots-Resource

Research/Analysis

ROI-amplifying Audience Reports Made for Marketers

Content Creation

Market Intelligence

Marketing

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Virtual Events & Webinars

The B2B AI Authority Index: How to Win Customers and Influence LLMs
Upcoming Live Date:
 Thursday, August 20, 2026

Content Creation

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Virtual Events & Webinars

Search, Disrupted: Demystifying GEO for the Zero-Click Shift
Upcoming Live Date:
 Tuesday, August 11, 2026

Content Creation

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Report

Frost Radar™: Account-Based Marketing Platforms, 2025

ABM

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Report

Vendor Selection Matrix™: Revenue Marketing Automation, 2025

Demand Generation

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Blog Post

What Does it Take to Get Cited By AI?

Content Creation

Demand Generation

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Virtual Events & Webinars

Emerging Innovations: Demand Gen Trends for Partner Marketers
Upcoming Live Date:
 Tuesday, August 18, 2026

Demand Generation

Partner Marketing

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Virtual Events & Webinars

Dell Technologies: 2X Higher Lead-to-Order Conversion, 3X Higher ROAS

Demand Generation

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Virtual Events & Webinars

Informa TechTarget and Dentsu B2B: Partnering to Drive Full Funnel Success and Quality Pipeline

Demand Generation

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Virtual Events & Webinars

The Content Marketer’s Guide to High-Impact Animation
Upcoming Live Date:
 Wednesday, July 29, 2026

Content Creation

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Virtual Events & Webinars

The ABCs of Driving Demand: ABM + Brand + Content Marketing
Upcoming Live Date:
 Thursday, August 13, 2026

ABM

Demand Generation

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Blog Post

3 Forrester B2B Summit 2026 Takeaways Every Marketer Needs Before Q4

Content Creation

Demand Generation

SPARK Matrix 2025 Resource

Research/Analysis

SPARK Matrix™ for Event Experience Platforms, Q4 2025

Demand Generation

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Blog Post

Unifying Demand Generation: The Path to More Revenue in the AI Age

Demand Generation

Intent Data

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Report

The Impact of AI-Powered Search on the Intent Data Market

Demand Generation

Intent Data

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Virtual Events & Webinars

Mindset Match: How Trusted Context Increases Advertising Attention
Upcoming Live Date:
 Thursday, July 23, 2026

Advertising

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Virtual Events & Webinars

The AI Playbook: Building Visibility in an AI-Driven Buyer Journey

Content Creation

SEO

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Virtual Events & Webinars

B2B Marketing, Disrupted: The Future of Demand Gen
Upcoming Live Date:
 Wednesday, July 22, 2026

Demand Generation

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Virtual Events & Webinars

From Invisible to Influential: Engaging AI-Powered B2B Buyers

Demand Generation

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Virtual Events & Webinars

Partner Marketing Visionaries: Turning Chaos into Clarity: How B2B Teams Can Plan and Execute Partner Revenue with Precision

Partner Marketing

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White Paper/E-Book

Winning Buying Teams: Cultivating Trust to Drive Pipeline

Demand Generation

B2B content distribution

Blog Post

B2B Content Distribution Strategy for AI-Powered Buyers

Marketing

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Infographic

Becoming a Trusted Brand That Drives More Demand

Demand Generation

Bridge

Virtual Events & Webinars

Unified Demand: Rewriting the Demand Gen Playbook

Demand Generation

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Virtual Events & Webinars

Digital Surround Sound: How to Optimize the Full Funnel Digitally in the Middle East

EMEA

Marketing

Attention Economics

Blog Post

Attention Economics: 3 Keys for Driving More Demand in B2B

Marketing

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Blog Post

Rise Above Digital Advertising Noise to Build Brand Credibility

Advertising

Integrated Marketing

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White Paper/E-Book

From Booth to Brand Impact: Using Video to Boost Conference ROI

Content Creation

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Interactive

Turnkey Event Production Map

Content Creation

Marketing

How Cybersecurity Buyers Decide Which Vendors to Trust

Infographic

How Cybersecurity Buyers Decide Which Vendors to Trust

Market Intelligence

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Infographic

Boosting Brand Credibility with Display Advertising

Advertising

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Infographic

3 B2B Trust-Building Tactics for the AI Era

Content Creation

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Virtual Events & Webinars

Battling Oversaturation: Effective Content That Captures Demand

Content Creation

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Virtual Events & Webinars

Inside RSAC 2026: Omdia’s Expert Insights and Highlights

Market Intelligence

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Virtual Events & Webinars

Making Webinars Fun: Hitachi Vantara’s Webinar Success Story

Content Creation

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Virtual Events & Webinars

The Franchise Formula: Making Content Work Smarter, Not Harder

Content Creation

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Product Sheet

Why Industry and Vertical Success Hinges on Hyper-Relevant Content

Content Creation

Demand Generation

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Virtual Events & Webinars

Winning Buyers Before the Shortlist: Trust-Building Lessons from 7M Buying Signals

Demand Generation

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Virtual Events & Webinars

Beyond the Message: Building Trust Signals in B2B Networks

Demand Generation

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Blog Post

GEO vs. SEO: A Marketer’s Guide to Dual Optimization

Demand Generation

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Virtual Events & Webinars

How Can I Make My Webinars…Not Boring?

Content Creation

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Virtual Events & Webinars

Ownable Conversations: Winning with ABM in the Self-Service Era

ABM

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Virtual Events & Webinars

The Advertising Attention Revolution: Turning Media Quality into Brand Growth

Advertising

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Virtual Events & Webinars

Competing on Personalization

Demand Generation

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Virtual Events & Webinars

From Unknown to Shortlisted: Leveraging Expertise for New Market Growth

Content Creation

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White Paper/E-Book

Cybersecurity Buying Teams: Build Trust Now to Build Pipeline Going Forward

Demand Generation

Intent Data

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Virtual Events & Webinars

Content Crowdsourcing: Using Market Intent Signals to Fuel Your Content Strategy

Content Creation

Demand Generation

Intent Data

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Virtual Events & Webinars

The Trust Advantage: Content Strategy at the Intersection of Innovation & Expertise

Content Creation

Lead-Generation-Funnel

Product Sheet

Drive Marketing Influenced Revenue with Informa TechTarget

Demand Generation

iTT_ABCs for Unified B2B Demand in 2026-Res

Infographic

ABCs for Unified B2B Demand in 2026

Demand Generation

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